| Next time you pass a construction site just spend | | | | garments need to be both functional and practical |
| a minute or two to observe the workers on the | | | | for the person wearing them. |
| site and in particular the clothing that they are | | | | All Snickers clothing is designed and tested by |
| wearing, you may be pleasantly surprised. For | | | | people who are passionate about what they do, |
| many years we have become used to seeing | | | | leading to the end product which is loved by |
| construction workers and workers from | | | | professional tradesmen all over the world. As the |
| associated trades wearing tired old baggy jeans, | | | | construction industry changes so companies such |
| loose t shirts and old work boots. But after many | | | | as Snickers look at how they can change the |
| years the fashion industry has grabbed hold of | | | | design of their product to ensure that the wearer |
| the construction workers of the world and | | | | gains the maximum benefit from the garment. |
| opened their eyes to the latest practical | | | | As in all industries there are workwear |
| workwear that is now available. | | | | manufacturers who try to copy and replicate |
| Practical workwear has become a must have for | | | | what the major manufacturers are producing. |
| the modern construction worker, enabling him to | | | | These cheaper brands generally do not put as |
| stay comfortable whilst working as well as safe. | | | | much time or effort into the design of their |
| Made from modern fibres and fabrics the | | | | products which usually leads to the garment being |
| garments are designed to be used in the tough | | | | of a lesser quality in terms of comfort and |
| construction environment as well as offer | | | | longevity. |
| practicality with the placement of pouches and | | | | The cost of the newest designs of workwear |
| pockets on the garments. | | | | may at first glance appear to be expensive but |
| Workwear has come a long way since it was first | | | | when you consider that these garments are |
| revolutionised in the mid 1970's by the Swedish | | | | designed to survive the day to day rigours of the |
| company Snickers, who applied great Scandinavian | | | | construction industry to can begin to understand |
| design to what is very practical clothing. Snickers | | | | whey they are so costly. Buying cheap |
| have become one of the world's leading suppliers | | | | alternatives to good quality, branded workwear |
| and manufacturers of workwear because of their | | | | will in the long term prove to be a false economy. |
| continued development and improvement of | | | | |