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The Dumbing Down Of The Fashion By The Mass Media

In this homogenized world that we livethere has not been a unique style or
in where the powers that be would havefashion for the past 10 - 15 years. Many
us as anything but individuals we are inof these problems have been caused by
the very real position of losing ourthe total blandness of main stream music
identity. Walk down any street in anyover the same period of time, anyone who
town anywhere in the civilized world andgrew up during any of the previously
you will see people listening to thementioned ages will understand what I
same music on the same music players asmean when I say that music certainly
everyone else, whilst they wear the samedoes not grab the imagination of people
jeans and t-shirts as every other personas it used to. Rap music has created a
walking on the street. We are all uniquesound but the fashion that goes with it
individuals but there is nothing uniqueis nothing more than shopping mall style
about the way we are developing as athat is open to all and so diluted that
breed.it could never be called unique. So
Fashion has always been a truewhat is to be done about it? There is
expression of a person's character andalways something that we can do but it
people have been able to make ameans that we have to be part of the
statement about their lives by the waysolution and not add to the problem?
that they dress since time began. We areThere are so many small independent
in real danger of losing this wonderfulfashion designs in towns all over the
luxury if we do not break away fromcountry who sell clothing that would fit
buying the same clothes as the massperfectly into any ones wardrobe without
media lead us to purchase. But how canmaking you stand out like a sore thumb,
we do this?these designers are crying out for
Popular fashion has never been such apeople to buy their designs and wear
closed shop as it is now. Back in thethem in public, a fashion designer is
1950's when rock and roll first hit thenothing if they do not sell what they
world you could see a mile off thosehave designed and get it seen by the
people who had subscribed to it as awider world. It is about time that we
life style, the same goes for the mod'sgrabbed the fashion world by the scruff
and rocker's scene that was very big inof the shirt and made it sit up and
Great Britain during the 1960's, thenlisten. Many of us who grew up in the
followed the glam rock and rock age ofage of rock and roll and punk still have
the early to mid 1970's to be followeda slight fire burning deep inside of us
by the industry and culture changingto be different, well now might just be
punk age of the mid to late 1970's. Allthe time to get that fire burning
of these fashions were totally andbrightly. Even if you contact a local
utterly individual in the statementscollege and enquire if they have any
that they made about people and the wayfashion students studying there who may
the same people lived their life.have clothes to sell, you are doing your
Arguably the two biggest popularbit. Something as subtle as a totally
fashions ever to hit the world were rockunique printed t-shirt is a start.
and roll and the punk era, both of whichFashion and individuality needs to be
not only defined the age that they werebroken out of its mould that it has been
formed but subsequent ages to come wereput inside by the mass media and if it
also influenced by them.takes the combined fire of the punk and
Today we have nothing at all that couldrock and roll generations to do it then
be called a popular fashion; and this isthat is the way it will have to be.
not just a recent phenomenon in reality



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