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Article #8: Limit Your Company's Liability - Start A Vehicle Accident Prevention Program

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Motor vehicle crashes cost US employers your safety objectives. Obviously, for
over $60 billion annually in medical any program to be a success, it has to be
costs, legal expenditure, property committed to, and supported by company
damage, and lost productivity. While management. Once the commitment is made,
costs by state and Industry vary, consider the following measures as a part
on-the-job crash injuries (fatal and of your complete risk reduction plan:
non-fatal) amount to about 6.5 percent of 1) Setting Goals, Documenting Procedures
all crash injuries. As a result, the cost Consider appointing a program manager
of workers' compensation, Social Security with the task of overseeing the safety
benefits, health and disability insurance initiatives, including vehicle add-on
continues to rise. An investment in a product evaluation and written company
comprehensive motor vehicle accident policies specific to vehicle safety.
prevention program can be a winning Documenting the goals, as well as the
approach to reducing these expenses and results, should be an integral part of
an effective tool for helping limit your the program. To maximize results, share
company's liability exposure. pertinent information with the employees
Consider the Savings that drive either a company owned or
According to the National Highway Traffic personal vehicle used for company-related
Safety Administration's report entitled work. You may wish to instigate both an
"The Economic Burden of Traffic Crashes incentive and a disciplinary action
on Employers" (request a free copy of the program to raise the awareness of
35-page report on the author's web site), everyone involved. Once you begin to
the average crash costs an employer realize measurable improvements, consider
$16,500. An employee that has an rewarding individuals for their personal
on-the-job crash resulting in an injury, commitment to improving the company's
costs their employer $74,000. In the case safety.
of a fatality, costs often go beyond For those organizations that do not
$500,000. Additionally, off-the-job participate in any formal regulatory
crashes not only affect individual compliance, consider drafting key
employees, they are costly to the company documents of your own, such as a written
as well. The aforementioned NHTSA report driver agreement, a vehicle inspection
had this to say about potential financial and maintenance handbook, along with an
benefits, "Traffic safety programs are an accident reporting and investigation
alternative to reduce health care procedure. Utilizing this documented
expenses to employers without reducing information can help minimize further
the benefits offered to employees. liability; be sure to amend your company
Protecting employees from motor vehicle policy as necessary to help eliminate
crash injury can be a profitable reoccurring incidents.
investment of time and resources". 2) Employing Aftermarket Safety
Companies that utilize a crash avoidance Technology
program often realize immediate benefits Currently there are several aftermarket
due to the positive return-on-investment products available to aid drivers in the
(ROI) from a well-designed safety agenda. safe operation of their vehicles, many of
Consider the findings of Liberty Mutual which are cost-effective and easy to
Insurance Company's report entitled install on most trucks, vans, SUV's and
"Executive Survey of Workplace Safety". cars. While it is beyond the scope of
In their study, they found approximately this article to address the broad array
61 percent of questioned business of safety solutions available today, you
executives think their companies receive might consider learning more about the
an ROI of $3.00 or more for every $1.00 following:a) Sensor Based Obstacle
spent on improving worker safety. Detection: Backing-up sensors utilizing
Protecting Valuable Assets Doppler radar technology are extremely
Most well informed employers understand reliable and impervious to the affects of
their employees are critical to the whether. While these devices can be more
success of their business. Showing a costly than the parking aid sonar-based
commitment to protecting the safety and products, they are far superior in
welfare of valuable workers can go a long performance for safety applications.b)
way to help improve employee work Camera Based Video Systems: Today's
satisfaction and retention. If your camera technology is extremely effective
company happens to be a professional in giving visibility to blind spots that
transportation or delivery business, the are often impossible for the driver to
benefit can be even greater. With the see. A common application is to monitor
extreme shortage of qualified truck the rear of the vehicle via a color LCD
drivers, focusing on employee wellbeing display, helping to prevent reverse
can aid in the reduction of a major cost backing accidents.c) Lane Departure
and time encumbrance...truck driver Warning (LDW): Often camera based, these
turnover. devices are most effective when used on
"The costs associated with hiring and highways and long distance driving. If
training new drivers is much better spent the driver becomes distracted or
on furthering the safety and wellness of fatigued, a warning goes off if they
our employees', noted Mark W. Kadlec, VP begin to drift into another lane.
of Human Resources & Safety at 3) Safety Education & Training
Distribution Technologies, Inc. ( Launching your program with an initial
Headquartered in Newbury, Ohio this bulk training is an effective way to get a
transport company is an example of a running start. Take the opportunity to
professional carrier benefiting from a impart your company's safety goals,
highly focused vehicle safety regimen. employee expectations and reasons why
Consistently recognized by the National everyone can benefit through active
Tank Truck Carriers (NTTC) for operating participation. Employee drivers should
one of the country's safest fleets, receive ongoing training; also consider
DistTech has received the prestigious offering access to an internet based
NTTC Outstanding Performance Trophy six driver-training course. In addition,
times. Kadlec furthers, "Documenting think about adding vehicle safety content
procedures, on-going safety training and to your company newsletter, furthering
the use of advanced technology allowed education and continuously reminding
DistTech to improve its safety record for employees that safety is not a part time
15 consecutive years. Investing in state job.
of the art driver fatigue monitors and Understanding the financial burden
video camera systems to alert our drivers associated with motor vehicle crashes
of a potential collision, are just two makes for a compelling case to take
examples of how we protect our employees, action to reduce the impact. It is a
our assets and our customers." known fact that many traffic crashes are
Establishing an Accident Prevention avoidable; investing in a company wide
Program motor vehicle safety program can help
Depending on the size and scope of your save lives and reduce costs, ultimately
organization, there are several things to providing benefits that are hard to
think about in order to best accomplish ignore.






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