| JOHN DEERE
| |
| | later in 1911, the company
|
| GO WEST YOUNGMAN
| |
| | purchased the Waterloo Gasoline Traction
|
| THE BLACKSMITH
| |
| | Engine Company and tractors were added to
|
| MASS APPEAL
| |
| | production line. By 1955 they were the
|
| NOTHING RUNS LIKE A DEERE
| |
| | leading producer of farm equipment in
|
| COMMITMENT
| |
| | the world. Today, the company has become
|
| LEGENDARY
| |
| | globally renowned with net sales
|
| LEAPING FORWARD
| |
| | exceeding
|
| THE CLASSIC"I will never put my name on
| |
| | $640 million dollars.COMMITMENTConstant
|
| a product that does not have in it the
| |
| | research and development has always been
|
| best that is in me." - John DeereJOHN
| |
| | key to the John Deere company, as Deere
|
| DEEREIn 1962, a University of Illinois
| |
| | himself once said, "They haven't got to
|
| archaeological team unearthed the exact
| |
| | take what we make and somebody else will
|
| location of the blacksmith shop where
| |
| | beat us, and we will lose our trade." To
|
| John Deere
| |
| | this day, the company spends more on
|
| developed the first successful steel
| |
| | research and development than most other
|
| plow in 1837. The site is now preserved
| |
| | companies in its
|
| by an exhibit hall complete with a
| |
| | industry.LEGENDARYFebruary 7, 2004 marked
|
| simulated
| |
| | the 200th birthday of John Deere, the
|
| conversation between John and Demarius
| |
| | man. His one man blacksmith shop in 1836
|
| Deere talking about their every events on
| |
| | has spawned one of the most celebrated
|
| the farm and his development of the
| |
| | equipment manufacturing companies in the
|
| self-polishing steel plow that
| |
| | world.LEAPING FORWARDThe famous leaping
|
| eventually opened the prairie to
| |
| | deer logo has gone through several
|
| agriculture.GO WEST YOUNG MANAs a young
| |
| | changes over the years. Deere first
|
| journeyman blacksmith in Middlebury,
| |
| | registered it for use in 1876, it read
|
| Vermont, John Deere soon gained fame for
| |
| | "John Deere - Moline, Illinois".
|
| his considerable workmanship and
| |
| | Interestingly, the first deer to appear
|
| ingenuity. It was a golden age of the
| |
| | on the logo was an African deer and not
|
| burgeoning pioneer and John headed west
| |
| | the American white tail used today. Over
|
| to join the adventure. It took him many
| |
| | the years the wording changed and the
|
| weeks
| |
| | deer was simplified into line art versus
|
| by canal boat, lake boat and stagecoach
| |
| | the illustration style of the original.
|
| to reach Grand Detour, Illinois - a
| |
| | Eventually the deer as the only thing on
|
| journey of more than a thousand miles
| |
| | the logo and it simply read, "John
|
| that could
| |
| | Deere". The clean cut 1968 version was
|
| easily be accomplished in 16 hours by
| |
| | updated in 200 with the deer leaping up
|
| car today.BLACKSMITHThe cast iron plows
| |
| | and forward rather than down and forward.
|
| the pioneers used were designed for sandy
| |
| | The famous green and yellow leaping deer
|
| New England and proved no match for the
| |
| | logo that you can get now at has become
|
| rich Midwestern soil.
| |
| | a hip and modern symbol of John Deere's
|
| So Deere decided to come up with
| |
| | and Americans' ingenuity and
|
| something better, he took an old steel
| |
| | integrity.THE CLASSICThe John Deere
|
| saw blade and made a plow with a properly
| |
| | Classic, a charitable golf tournament is
|
| shaped
| |
| | played on a course built in the
|
| moldboard and share that scoured itself
| |
| | Friendship Farm in Illinois. For many
|
| as it turned the furrow slice, basically
| |
| | years the farm had been one of the top
|
| it was a self-cleaning plow blade that
| |
| | Arabian horse breeding operations in the
|
| made
| |
| | United States and the property still
|
| the hard work fast.MASS APPEALIn his day
| |
| | maintains a natural beauty to this day.
|
| it was common practice for blacksmiths to
| |
| | In 2003, $1.5 million dollars was donated
|
| build tools as customers ordered them,
| |
| | to more than 400 charities to benefit
|
| however seeing the future as it
| |
| | children, families and handicapped
|
| was, Deere decided to start hammering
| |
| | individuals. This is just one of the many
|
| out the new plows without orders. It was
| |
| | reasons that John Deere was named one of
|
| an entirely new way of doing business and
| |
| | the 100 Best Corporate Citizens for 2002
|
| made
| |
| | by Business Ethics magazine.To read more
|
| John Deere a very popular man.NOTHING
| |
| | articles by Chad, visit the American Pop
|
| RUNS LIKE A DEERTen years after he
| |
| | Culture Encyclopedia at: American Pop
|
| developed his first plow, Deere was
| |
| | Culture Encyclopedia.
|
| producing a 1000 plows a year. Many years
| |
| |
|
