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Fashion Discoveries Through the Years: 1900-1990

In the 20th century, the war and socialHendrix, Janis Joplin and even Jim Morrison
revolutions brought definite changes to thewere the trendsetters for fashion. The hippie
fashion industry. The most important change"Power Flower" fashion was more than a
might be the women's fight against politicfashion trend; it was a social movement,
and social restrictions. On the first years,introduced by the Hindu religion being
the corset disappeared and women's naturalpraised in this decade, especially influenced
silhouette was modeled in the streets alongby artists like George Harrison and Jane
with  their  legs  showing down their skirts.Fonda.
On the 30's, the French designer, Coco ChanelEntering the 70's, women were forced to be
reinvented women's fashion by adding anskinny because of the fashion inspiration in
original piece to their wardrobe, one thatmini dresses, and tight pants, especially
was  only used by men back in the day: pants.influenced by Twiggy and "Saturday Night
Fever", transporting the lifestyle to
Since that moment, every little detail addednighttime and heavy partying. Punk fashion
to a piece of clothing, every invention,started appearing by 1975 and entering the
every try, has been considered fashion. These80's, with a touch of femininity by using
last years, the relation between fashion andunderwear inspired lace accessories with your
advertising has transformed the fashion andclothing. Everything was bigger, makeup, hair
textile industry in one of the moststyles, blouses, even bows used in the hair.
financially  important  worldwide.Michael Jackson and Madonna were the biggest
inspiration using leather, lace, gloves, and
There have been key items discovered throughunusual accessories. On the elegant side,
the years, in 1914, the first bra ever"Dynasty" and Lady Di created a romantic
invented was introduced, and by 1934 thestyle movement involving hats, ruffles and
first ever male brief was commercialized.shoulder  pads.
Nylon was presented in 1939 and by 1940 women
were already using pants, thanks to theJeans were popularized in the 80's with their
revolution and Coco Chanel's inspiration.acid pre washed colors and Billy Idol's punk
After pants, by 1955 the popular jean waslook was used by every guy that wished to be
revolutionizing Europe, where 5 years later,a rock star, while on the contrary, Miami
the famous lycra was invented by Du Pont deVice's look was essential for every elegant
Nemours.man that wanted a unique style. The 80's were
some years where people searched for their
The 60's were a different era, the youngown look, and everything was allowed. Bright
generation positioned themselves in a placecolors and shoulder pads were highlighted in
where everything was prohibited, the minithe 80's and continued on to the early 90's;
skirt now showed the knees and more, musicthis movement is still considered as the
played a huge part in fashion in the 60's,worst historic moment for fashion.
retro fashion was born and The Beatles, Jimmy



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