Fashion Discoveries Through the Years: 1900-1990

In the 20th century, the war and socialborn and The Beatles, Jimmy Hendrix, Janis Joplin
revolutions brought definite changes to the fashionand even Jim Morrison were the trendsetters for
industry. The most important change might befashion. The hippie "Power Flower" fashion was
the women's fight against politic and socialmore than a fashion trend; it was a social
restrictions. On the first years, the corsetmovement, introduced by the Hindu religion being
disappeared and women's natural silhouette waspraised in this decade, especially influenced by
modeled in the streets along with their legsartists like George Harrison and Jane Fonda.
showing down their skirts.Entering the 70's, women were forced to be
On the 30's, the French designer, Coco Chanelskinny because of the fashion inspiration in mini
reinvented women's fashion by adding an originaldresses, and tight pants, especially influenced by
piece to their wardrobe, one that was only usedTwiggy and "Saturday Night Fever", transporting
by men back in the day: pants.the lifestyle to nighttime and heavy partying. Punk
Since that moment, every little detail added to afashion started appearing by 1975 and entering
piece of clothing, every invention, every try, hasthe 80's, with a touch of femininity by using
been considered fashion. These last years, theunderwear inspired lace accessories with your
relation between fashion and advertising hasclothing. Everything was bigger, makeup, hair
transformed the fashion and textile industry instyles, blouses, even bows used in the hair.
one of the most financially important worldwide.Michael Jackson and Madonna were the biggest
There have been key items discovered throughinspiration using leather, lace, gloves, and unusual
the years, in 1914, the first bra ever inventedaccessories. On the elegant side, "Dynasty" and
was introduced, and by 1934 the first ever maleLady Di created a romantic style movement
brief was commercialized. Nylon was presented ininvolving hats, ruffles and shoulder pads.
1939 and by 1940 women were already usingJeans were popularized in the 80's with their acid
pants, thanks to the revolution and Coco Chanel'spre washed colors and Billy Idol's punk look was
inspiration. After pants, by 1955 the popular jeanused by every guy that wished to be a rock star,
was revolutionizing Europe, where 5 years later,while on the contrary, Miami Vice's look was
the famous lycra was invented by Du Pont deessential for every elegant man that wanted a
Nemours.unique style. The 80's were some years where
The 60's were a different era, the youngpeople searched for their own look, and
generation positioned themselves in a place whereeverything was allowed. Bright colors and shoulder
everything was prohibited, the mini skirt nowpads were highlighted in the 80's and continued on
showed the knees and more, music played ato the early 90's; this movement is still considered
huge part in fashion in the 60's, retro fashion wasas the worst historic moment for fashion.